Article Syndication in Plain English
One of the reasons why millions of surfers visit the Internet every day is to look for information of all types. They use search engines to locate this information. However, search engines can be quite unreliable because the age of context sensitive indexing is still a distant reality. Experienced surfers have discovered that article directories can provide truckloads of relevant information through short essays of about 300-700 words on thousands of topics. Although the writers of these articles are never paid for their services by the article directories, they are always allowed to plug and openly promote their online products or services at the end of the article called the Resource Box. You could be one of them and generate thousands of targeted visitors to your web site. You do not have to be an award-winning published author to become an article writer.
How Does it Work
Online entrepreneurs such as yourself can hire article writers to research your niche or business focus, write these articles, post them on article web sites and drive traffic to your web site. Your name will appear as the author of these articles along with a brief description about you and your company. The link to your web site is displayed prominently as well in the Resource Box. These article writers are also called ghost writers. The best way to locate them is to call your web designing company and ask for a qualified referral. Many article directories also provide this service for a very reasonable fee. Although these articles about your business vertical are written by someone else, you own these articles and their copyright rests with you. Article writers are more than happy to release copyright to these articles they have written for you once they get paid for their services.
Bonus Benefits
There are several other ways in which sponsoring an article marketing campaign for your company can help you to increase your online business cost-effectively. Google and the other major search engines actively index article directories. Therefore, chances are excellent that an article you have either written yourself or sponsored through a qualified article writer will be displayed in the search results of a search about your focus area. The link to your web site on your article will provide a direct entry to your landing page. Articles also generate awareness about your product or service within the online community which is always good for business in more ways than one. Sponsoring good quality article content on the Internet is also one way of addressing your corporate social responsibility (CSR).
Article Directory Recommendations
We have looked at many article web sites in our quest for quality information. Here are the ones we really like:
http://ezinearticles.com
http://articlestreet.com
http://articlerich.com
http://goarticles.com
http://findarticles.com
Many live chat programs like Live2Support allow you to track your web traffic. This way, you will know how many visitors are arriving from your article links. We recommend that you seriously consider using article marketing the next time you regroup to plan your future marketing strategy. |
