Leveraging the Power of Web 2.0 to Increase your Sales and Conversion Rates Part III of III
Profiting from the Lens: A Close Look at Squidoo
Squidoo is built on the surprisingly simple premise that everyone is an expert on something. As an online entrepreneur for whom the Internet is not merely a professional occupation but also a lifestyle, Squidoo offers you a platform to share your knowledge with millions of other inhabitants in cyber space. Why would you want to do this? After all creating, developing, uploading and maintaining a web page on the Internet even if it is free takes up time and energy? Because Squidoo lets you help others in their quest for knowledge, sets you up as an expert on a subject and increases your profits big time. We will tell you how and why in just a moment.
A Unique Customer-centric Knowledge Portal
Over the years, Squidoo has earned a global reputation for its reliability and authenticity of information. Millions turn to Squidoo each day for a sense of direction on far flung topics which may be difficult to research. Squidoo is very different from article web sites in that the content uploaded on Squidoo is monitored by an in-house team of experts and suitable modifications are made whenever necessary. A page of information on Squidoo is called a Lens and there are literally thousands of Lenses on a wide array of cross-vertical subject areas. In addition to providing you with information on a given subject area, a Squidoo Lens points to scores of additional resources that are verified and constantly updated. These resources typically include RSS feeds, blogs, favorite links, Flickr snapshot galleries, You Tube videos, Google Maps and full-length subject-specific web sites. Some of the Lenses recently showcased on Squidoo include:
- Why wear organic cotton
- Where to buy nice laptop bags
- Buying cheap computer hardware
- Improving the quality of your customer service
- What is reliable web hosting
Double-edged Benefits and Profits
If you have never visited Squidoo, it just might be worth your while to do so the next time you are researching a vendor or a new product to sell on your e-commerce platform. Inventors, manufacturers and wholesalers regularly build Squidoo Lenses and announce new products to the world on Squidoo. You too can do the same on Squidoo and generate new business for your company. Squidoo will even share its advertising revenue with you and donate to charity on your behalf.
Equally important is the fact that Squidoo drives quality traffic to your web site. Squidoo lets you post your company information along with a link to your web site. Quality searchers means quality traffic and increased possibilities of quick conversions. Take Squidoo Lens for a spin, become a Squidoo Lens Master and build a Squidoo Lens today. After all, Web 2.0 is here to stay.
Facts on File
URL: http://squidoo.com
Founded: 2005
Headquartered: Irvington , NY , USA
Founded by: Seth Godin
Cost: Free!
Inspiration for: hubpages.com and Google's knol.google.com |
