Demystifying Google Page Rank

The Hidden Connection

What do live chat and Google Page Rank have to do with each other you ask? The nexus may not be evident at first sight but in a manner of speaking, the Page rank of the web pages on your website may have more to do with live chat and its popularity than we think. Let us first try to understand what Google PR, as it is popularly referred to, is all about by looking at what Google has to say about it—an exercise that is sure to help us understand the live chat-Page Rank connection better:

The Official Word on Page Rank Directly from Google

“When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the Page Rank for a given page. Page Rank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each back link to a page on your site from another site adds to your site's Page Rank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. … We have developed our serving infrastructure and breakthrough Page Rank™ technology that changed the way searches are conducted…. Page Rank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher Page Rank and are more likely to appear at the top of the search results. Page Rank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance. “ So there you have it. Although the relationship between Page Rank and the position of a website on Google’s results pages continues to remain complex and tenuous, a good page rank and do wonders to your website.

Building Page Rank

The best and only way to improve page rank of your site’s web pages is by pursuing ethical and logically sound link building activity. The content of your website including multimedia, podcast and video content should be superior enough that your website is eventually recognized as a trustworthy authority site to which other websites in your niche or industry vertical are inspired to link. Other off page optimization strategies such as social media optimization, article syndication, press release distribution and answer boarding can go a long way in not just driving targeted and qualified traffic to your website but also building your Page Rank. When you implement a live chat solution on your web pages that boasts a high Google PR, you are instilling an additional layer of confidence in your site visitors. A page rank of 4 and above is bound to add value and credibility to your website because it not only communicates to your prospective buyers that you have been around the block at least once, it tells the customer that Google recognizes you for what you are worth. We therefore recommend a concerted and well-defined Google Page Rank strategy that is both realistic and practical. Remember that Google has 70% of the world’s search business the Yahoo-Microsoft alliance not withstanding and it is an excellent idea to optimize for Google whenever possible so that you too can get a slice of the highly sought after search engine results pie as often as you can.