Unlimited Tracking Potential
Technically and theoretically, there is no end to the number of telephone numbers you could use for tracking purposes. As long as you had access to a large pool, you could even track specific keywords and long tail search phrases using DTNI analytics software. The DTNI technology is cookie-based which means that lead tracking does not cease when a site visitor arrives for the first time on your website, bookmarks your website and returns two days later to execute an e-commerce transaction. Your visitor would still view the original number. Matching up the call records with the analytics tracking data is a matter of simple statistics.
DTNI is by no means perfect and continues to remain in the cadre of evolving technologies. The technology, for instance, would not be able to accurately track a site visitor if someone wrote down a phone number from your website and simply handed it to a friend-a circumstance that is bound to occur given the current levels of heightened social engagement at the personal level.
Locating a Reliable DTNI Solution
New companies, as is usually the case, have begun to jump on the DTNI bandwagon on a monthly if not a weekly basis. It is best to conduct research on your favorite search engine and opt for those companies that offer a free trial. Some companies also indicate Google Analytics integration and they may be a preferred solution for you if you are already using Google Analytics to track your website's performance.