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5 things you may not know about Gmail Advertising
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Gmail advertising is owned and operated by Google, lock, stock and barrel and there are no partners with whom Google is obligated to share the windfalls.
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Gmail advertising is believed to be the most effective and successful use of context-sensitive predictive advertising technology today.
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Gmail advertising works because there are 146 million Gmail accounts out there according to Quora.
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Gmail advertising now even supports free phone calls to the US.
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Gmail advertising is known to be the least expensive of all the various options available to advertisers today.
An Overview of Gmail Advertising
Every online business needs to advertise on the Internet regularly because that is where the customers are to be found. As you have probably guessed, the popularity of Gmail advertising has increased over the past few years considerably which is why it provides advertisers like you with an affordable medium to enhance your online footprint. Gmail advertising is a part of a larger advertising network called the Google Adwords network. Like all the other advertising models within Adwords, Google advertising too is PPC-driven. This means that you don’t have to pay each time your customers see your ad on the Internet. You pay for your advertising only when a potential customer clicks on the link in your advertisement and arrives on your website hopefully to make a purchase. Once you have set up your Google Adwords account by visiting:
http://Google.com/Adwords
You can specify how you wish your budget to be spent. You can even specify that you would like your ad budget to target Gmail customers only. The amount you pay Google each time a visitor clicks your advertisement in Gmail is less than what you would pay when the exact same advertisement is clicked on a Google search results page. There are many who will disagree but we know this to be a fact.
Gmail advertising is context-sensitive which means that your advertisement will show up only if a topic related to your niche or domain is the subject of discussion in an e-mail message. For instance, if you are a GRE-GMAT test prep trainer and a Google advertiser, and your nephew on the West Coast sends an e-mail message to his friend asking whether he should purchase the Barrons GRE Study Guide or the Kaplan GRE Study Guide, odds are high that your advertisement will pop up on your nephew’s friend’s Gmail screen all things being equal.
Gmail Advertising and Live Chat Software
Like live chat software, e-mail, especially from Google, is a highly potent mechanism to establish a dual communication channel. Your customers and website visitors can even use live support software and their Gmail inboxes simultaneously through two different windows. There is never a conflict. At Live2Support, we have been successful in making it possible for you to provide live chat support to your customers via Android and Blackberry smartphones through Google Talk which happens to be a cohort of Gmail. We have a full-fledged report on how you can use your Android and Blackberry smartphones to deliver live chat to your customers elsewhere in this issue of the newsletter.
Final Considerations
If you are sort of new to Google Adwords and Gmail Advertising, we recommend that you set up a Google Adwords account first and instead of operating your account yourself initially, you should ask Google to put you in touch with a Google Certified Adwords Consultant. Google advertising is tricky and you should send Google money only if you know what you are really doing.
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