Warm greetings from the entire team at Live Wire Plus. Our monthly newsletter is brought to you courtesy of Live2Support.com, the nation's station for live chat software, live chat customer outsourcing, and the CD Messenger. We now bring to you three amazing products, the Live2Support Live chat software Version 3.2, outsourced customer chat operator service, and our latest contribution to office productivity, CD Messenger version 2.1, a feature-rich browser-supported instant messaging application for large enterprises as well as small home businesses. Hop on board with us through live chat and we will tell you about our various risk-free trial offers in which you do not have to fish out your credit card and pay a king's ransom!
From CEO's Desk
I rarely use this column space our editors have so generously assigned to me for promotional purposes. Instead, I use this valuable opportunity to comment on the prevailing scenario in customer service and to bring to our readers’ attention things they should know about given the fact that just about all of them happen to be Internet entrepreneurs or managers of web properties. I am going to make a short detour, an exception, to tell you about this exciting service we launched recently.
Live2Support has been delivering powerful live chat software to customers all over the world for almost a decade. We are now offering outsourced live chat operator service to both our new and existing customers. Basically, once you sign up for our new service, you can delegate all your live chat functions to our highly qualified English-speaking (or shall we say English-writing) live chat operators while you continue to maintain your laser-sharp focus on your core business activity. Read more about it in our special bonus feature below.
In this Issue...
Cost of Customer Acquisition and how to Calculate it Wisely
The cost of customer acquisition or CCA for short, especially in terms of the CCA factor for online customers, has often been miscalculated, undervalued and even ignored by online entrepreneurs. Let us examine how we can take this important dynamic into consideration each time we measure the cost of doing business on the Internet.
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Gmail Advertising and what it can do for you
If you are the owner of a Gmail account from Google, you have seen those bite-sized context-sensitive advertisements which keep popping up as you read your e-mail messages directly in your favourite browser. These ads may be small but possess the incredible potential of generating planeloads of traffic and conversions for your online business.
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What is New at Live2Support : Major Server Upgrade
There is mostly good news from all of us at Live2Support each month in this column and this time, the news is better than good. Why you ask? We have upgraded our servers which mean a whole new array of service enhancements, dynamite speed and unparalleled flexibility.
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Down the Pike
Optimizing your Website for Smartphones and Tablet PCs
With 50% of those living in the US (and about 25% of the global population) predicted to have a smartphone in less than two years, it should come as a surprise that so many marketers, including 79% of Google's largest online customers, do not have a mobile-ready website. That's not according to us but according to Marteena Agrapakis from Google. What can you do to address the issue?
The Anonymity of Live Chat Software
We are often tempted to compare apples with oranges but one way in which live chat software tends to score very significantly over other modes of customer communication such as phone and e-mail is because of its anonymity. In our feature story for November, we will show you how to leverage this asset and use live support software service more effectively than ever.
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